Project Brief
In 2025, five resort hotels in the Hilton portfolio were underperforming against commercial expectations. Our team's objective was to drive performance by improving digital presence and strengthening their lifestyle content libraries.
Hilton Cancun All-Inclusive Resort was one of these five properties. While it was not my primary assignment, I assisted my colleagues during pre- and post-pro. And since the lead Art Director for Cancun was unable to attend the shoot, I attended and oversaw production on set.
Photographer: Chris Simpson
Director: Sofia Cristina Alvarez
DP: Eric Vera
The Guest Story
Two separate groups of guests are enjoying simultaneous stays: a family of four and a young couple. In order to include the hotel's request for business travel as well, we see some crossover in the groups as the men have "work drinks" and all the adults prepare for a round of golf (an affiliate golf course nearby is an offered amenity, but we were limited to only shooting on-property).
Director's Cut
Our video director created a beautiful director's cut of the three Hilton Hotels & Resorts properties captured for this Mexico project. Working with Sofia and our DP, Eric, on set was every art director's dream: a creative flow state of sharing ideas, trying unexpected shots, and seeing each other's visions. This DC captures every bit of the passion we poured into getting the shot and telling the story.
Behind the Scenes
