Project Brief
In 2025, five resort hotels in the Hilton portfolio were underperforming against commercial expectations. Our team's objective was to drive performance by improving digital presence and strengthening their lifestyle content libraries.
Hilton Cancun All-Inclusive Resort was one of these five properties. While it was not my primary assignment, I assisted my colleagues during pre- and post-pro. And since the lead Art Director for Cancun was unable to attend the shoot, I attended and oversaw production on set.
Photographer: Chris Simpson
Director: Sofia Cristina Alvarez
DP: Eric Vera
The Guest Story
Two separate groups of guests are enjoying simultaneous stays: a family of four and a young couple. In order to include the hotel's request for business travel as well, we see some crossover in the groups as the men have "work drinks" and all the adults prepare for a round of golf (an affiliate golf course nearby is an offered amenity, but we were limited to only shooting on-property).
