When I joined the team, the cookie sleeve design was long outdated and due for a refresh. I explored everything from "simple and clean" to "bold and playful," creating a fresh cookie illustration for the brand to use in other creative assets, as well. My favorite part is the cookie pattern detail in the sleeve gussets.
See below for design explorations that were not chosen.
See below for design explorations that were not chosen.
Cookie Box
Other concepts that I explored:
