Project Brief
In 2025, five resort hotels in the Hilton portfolio were underperforming against commercial expectations. Our team's objective was to drive performance by improving digital presence and strengthening their lifestyle content libraries.
Hilton Tulum Riviera Maya All-Inclusive Resort was one of these five properties and my primary assignment in the project. I directed our internal creative team and external production agency from start to finish — storytelling, shot list, casting, wardrobe, HMU, props, on-set production, and post-production editing.
Photographer: Chris Simpson
Director: Sofia Cristina Alvarez
DP: Eric Vera
The Guest Story
I was very excited to craft the story of a stay which captures not only the hotel's marketing needs (family-friendly amenities as well as a premium stay option), but also a non-traditional family unit.
A single mom and her two kids are on vacation with the fun uncle (Mom's brother) and his wife. In some scenes we see the whole group spending quality time together. In other scenes they split up to do their own thing: Mom taking the kids to splash and play while Aunt and Uncle indulge in cocktails at the exclusive premium pool.
Did I mention we also had to include a nod to business travel somewhere in there? So our aunt took advantage of the exclusive lounge to knock out some work before officially going OOO.
Did I mention we also had to include a nod to business travel somewhere in there? So our aunt took advantage of the exclusive lounge to knock out some work before officially going OOO.
