Project Brief
"T Collective will be the business under which I freelance moving forward, with the goal of eventually bringing more team members on board in an agency-like setting. Under this business, I will also offer workshops (around things like copywriting for hospitality, starting a freelance business, nurturing creativity, running great meetings, fostering belonging on a team, etc.) and other content."
She already had a color palette in use, but I convinced her that it wasn't working in her favor. Her only stipulation was that the new palette incorporate pale pink, charcoal, and ideally gold. I may have convinced her along the way (again) that charcoal could become midnight blue.
She already had a color palette in use, but I convinced her that it wasn't working in her favor. Her only stipulation was that the new palette incorporate pale pink, charcoal, and ideally gold. I may have convinced her along the way (again) that charcoal could become midnight blue.
Brand Personality
Whimsical, Welcoming, Upscale
Examples to show my client how to apply the 60/30/10 color method.
Exploration & Concepts
Some of the initial sketches, concepts, and color palette options that I developed along the way. It's always fun to see the process, IMO!
Badge design exploration — a fun stamp she could use in special placements
Design-Nerd Details
Some slides I shared with my client to explain the subtle changes and decisions I made in the design process.
