Waldorf Astoria Rebrand

I was part of a small team that handled the rollout of Waldorf Astoria's brand refresh. After Spring Studios developed the initial rebrand concept and direction, we worked closely with two of their art directors to reimagine – as a team –  all of Waldorf's real-world collateral under the brand's new look and feel.

In-room Digital Welcome Screen

In-room card for Digital Guest Services Directory
In-room card for Digital Guest Services Directory
Luggage Tag
Luggage Tag
Email Event Invitation
Email Event Invitation
Fact Sheet front
Fact Sheet front
Fact Sheet back
Fact Sheet back
Amenities Card (illustration by me)
Amenities Card (illustration by me)
Illustrations
I was also honored to create a collection of custom illustrations (following an initial set done by Spring) that capture the brand's new "unbuttoned elegance."
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